Every week you skip this framework, you're paying CPMs that don't have to be that high. Fix it.
FREE LIVE WEBINAR
August 29, 2026
3pm EST / 12 PM pST
You're running Meta ads. You're probably running them wrong.
Not your fault. Most brands are running one or two campaigns and calling it a strategy. Meta's algorithm needs more than that to find your best customers — and until you give it more, you're paying for the privilege of teaching it nothing.
JUNE 5, 2026 at 12 PM PST / 3 PM EST
Hosted by Lauren Petrullo
60 min session
Drop your details below and we'll send you the link and all the details for this free live session.
The Ugly Truth
Most Meta ad accounts aren't underperforming because of bad creative or a bad offer.
They're underperforming because the structure was never built to last.
One conversion campaign doing all the work. No warmth in the funnel. No audience being built. Just one campaign pointed at the 3% of people ready to buy right now — and nothing feeding it.
When that campaign hits creative fatigue, or an algorithm update, or a bad week — there's nothing backing it up. Revenue doesn't slow down. It stops.
And everyone blames the algorithm.
The algorithm was just doing what you told it to.
behind the curtain
Here's what we're getting into
Why one campaign isn't a strategy
A single conversion campaign is basically proposing on the first date — and why Meta's Andromeda AI sees through it immediately
The 5 Horsemen
Batman and Robin do the conversion heavy lifting. The three supporting campaigns are what make them cheaper over time. Most brands skip those entirely and then wonder why CPMs keep climbing.
The budget split that makes the whole thing work
So your supporting campaigns warm the audience instead of starving the campaigns that close
Account structure you can build today
Not a concept to think about. An actual thing you go do.
🎥 Can't make it live? Register anyway!
Everyone who signs up gets the replay and a one-page cheat sheet with the key ideas to tackle first — so you can open Ads Manager and actually do something with it, not just watch a recording and forget about it by Monday.
But the live Q&A is the part you actually want. That's where I answer the specific thing that's been nagging at you. That only happens once.
Your Host
Lauren Petrullo
Founder of Mongoose Media
Lauren Petrullo is the founder of Mongoose Media and a member of the Meta Leaders Network — which means she hears about platform changes before most agencies do.
Join the Free Live Session
You'll leave with the full 5-campaign architecture — campaign types, budget splits, naming conventions, and the structure to go build it.
If you made it this far, you already know you need this.
Every week it's not built, you're paying CPMs that don't have to be that high.
Every Friday at 12 PM PST / 3 PM EST, Lauren goes live and breaks down one critical growth lever at a time.
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