Join this live internal CMO training with Lauren Petrullo

JULY 17, 2026 at 12pm PST

Inside the CMO’s Head

Lead Magnets, Revenue, and Reality

This session is part of a four-part weekly internal training series for the Mongoose Media pack that we are opening to the public. 🙂

Lauren will walk us through the CMO side of marketing — what Lauren looks at, what she tracks, and how she reads the big picture across tactics, channels, and team efforts.

The goal is to help the team understand how leadership evaluates marketing impact so they can think beyond tasks and see the full system.

This is not a polished presentation. It is a live working session where you watch leadership thinking in real time.

This Week’s Focus

LEAD MAGNETS

This week we are looking at one question:

Is your lead magnet really an asset or a liability?

You will see how a CMO reviews a lead asset once it goes live and how it connects to real revenue rather than opt in volume.

In this session we will look at:

How to judge the quality of a lead asset

How a lead magnet should influence ads, creative, and email

What to track once a lead magnet is promoted

Early signals that reveal if an asset is helping or hurting results

How to read downstream performance with a leadership mindset

If you work in lead generation or manage paid traffic this session will help you see your assets from a leadership perspective.

Join the session and level up your view

Cannot Attend Live?

Register anyway! We send the limited-time replay to everyone who signs up.

YOUR HOST

Lauren Petrullo

Founder of Mongoose Media

Lauren is the creative problem-solver consultants call when their Meta Ads strategy has flatlined.

Unlike typical ad strategists, she incorporates her background in innovation and design to infuse genuine creativity and play into every marketing strategy.

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