Mongoose Media

FREE LIVE WEBINAR

August 15, 2026

3pm EST / 12 PM pST

Pipeline Playbook: The CAPI-Driven Lead Scoring System

Most leads are horsesh!t. We spent months building the logic to separate window shoppers from high-intent buyers the second they enter your ecosystem.

February 20, 2026 at 12 PM PST / 3 PM EST

Hosted by Lauren Petrullo

60 min session

The Ugly Truth

Most agencies treat leads like a monolithic block of gold. The reality? Most leads are horsesh!t.

You're paying Meta to find leads. But without proper pipeline stages, lead scoring, and CAPI signals, you're training the algorithm to find trash.

We spent hundreds of hours defining our pipelines and stages so we never waste another minute — or dollar — on the wrong person. Now we're showing you how.

Algorithm engineering

What You'll Walk Away With

Window Shoppers vs High-Intent Buyers

Learn how to separate the noise from the profit the second a lead enters your ecosystem — not after you've already wasted budget on them.

Marketing & Sales Aligned on One Source of Truth

Get marketing and sales to finally agree on what a 'Qualified' lead looks like — no more he-said-she-said about lead quality.

Lead Scoring with Negative Values

Use lead scoring and negative values to train Meta's algorithm to stop finding trash and start finding profit. CAPI-driven, data-backed.

The CAPI-Driven Pipeline Playbook

Walk away with the exact pipeline logic we built over hundreds of hours — stages, definitions, scoring models — so you don't have to start from scratch.

🎥 Can't make it live? Register anyway!

We'll send the limited-time replay to everyone who signs up.

Your Host

Lauren Petrullo

Founder of Mongoose Media & Host of Perpetual Traffic Podcast

Lauren is the creative problem-solver consultants call when their Meta Ads strategy has flatlined.

Unlike typical ad strategists, she incorporates her background in innovation and design to infuse genuine creativity and play into every marketing strategy — and she's sharing her exact playbook in this session.

Separate the Buyers from the Noise

From DAY ONE

It took us hundreds of hours to build this logic so you don't have to.

Walk away with the playbook your competitors wish they had.

Every Friday at 12 PM PST / 3 PM EST, Lauren goes live and breaks down one critical growth lever at a time.

Mongooe Media | A Performance Marketing Agency + Creative Studio

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