FREE Live Webinars
Every Friday at 3 PM ET
FREE Live Webinars Every Friday at 3 PM ET
Master the Marketing Systems
That Drive Predictable Growth
Real tactics. Real strategies. Real outcomes. No fluff.
LIVE Every Friday
Hosted by Lauren Petrullo
100% Free
THIS Friday's Session
NEXT UP THIS FRIDAY
Friday, August 7 · 3 PM ET
Break the One-Trick Ad
Same talking head, same outfit, different color dress and you're calling that a creative strategy. Meta's onto you, and it stopped showing your ad to anyone new.
You found one ad that worked, so you've been running it into the ground ever since. Meta thinks it's the same ad, and if it's not interrupting anyone's feed anymore, it's not doing anything. This webinar is your intervention.
For anyone who found one ad that worked and hasn't touched the creative since.
THIS Friday's Session
NEXT UP THIS FRIDAY
Friday, July 17 · 3 PM ET
Ever wonder what's going on inside a CMO's mind?
See what they look at first, what gets ignored, and how campaigns actually connect to revenue. Most marketers never get this view, but you can.
Join Lauren, a CMO who works with 8 and 9-figure brands, as she thinks out loud in real time and shows you exactly how leadership evaluates marketing.
For anyone ready to make their reporting as strong as their strategy.
THIS Friday's Session
NEXT UP THIS FRIDAY
Friday, July 24 · 3 PM ET
Email Revenue Maximizer
Your first welcome email is costing you 20% of your revenue and you probably don't even know it.
You sent a coupon. They opened it once, maybe. Then they went quiet, forever, and you kept paying to email a ghost. Congrats! This webinar is your intervention.
For anyone whose list is growing but not paying the bills.
THIS Friday's Session
NEXT UP THIS FRIDAY
Friday, August 7 · 3 PM ET
5 Horsemen of the Adspocolopse
You're running two Meta campaigns and calling it a full-funnel strategy. It's not. And it's costing you 80% of your future customers.
You've got your conversion campaign. Maybe a retargeting one. You're refreshing ROAS like it's a slot machine, Meta's AI is quietly deprioritizing your ads, and your CPMs keep climbing for no obvious reason. Meanwhile, three campaigns that would fix all of it are sitting unused. This webinar is your intervention.
For anyone spending money on Meta and watching results get harder to explain every month.
Every Friday at 3 PM ET, Lauren Petrullo goes live and breaks down one critical growth lever at a time.
UPCOMING SCHEDULE
What's Coming Up
Every Friday at 3 PM ET
MAY 22
JUN
19
What leadership actually cares about (and what they don’t).
MAY 22
JUL
17
What leadership actually cares about (and what they don't).
MAY 1
JUL
24
Turn your email list into revenue. Not vibes.
MAY 8
JUL
31
Because guessing is not a strategy.
MAY 15
AUG
7
Stop chasing unicorns. Build a system.
Let’s be honest
Most marketing advice sounds great…
Right up until you try to implement it and realize it was never built for real constraints, real teams, or real revenue pressure.
These weekly live sessions exist to:
Kill bad assumptions
Call out broken systems
Replace duct-taped strategies with frameworks that actually scale
If you’re tired of guessing, chasing “one good ad,” or pretending attribution is working — welcome. You’re in the right room.
The Weekly Lineup
Choose your own adventure or come every Friday!
NEXT UP THIS FRIDAY
Inside the CMO’s Head
What leadership actually cares about (and what they don’t).
If your reporting looks like:
Dashboards full of activity, light on impact
Metrics that don’t connect to revenue
“This is working” without a clear why
That’s the gap between execution and leadership.
👉 For senior marketers, VPs, and anyone who wants a seat at the table.
Email Revenue Maximizer
Turn your email list into revenue. Not vibes.
If your email plan is basically:
"We send stuff...sometimes"
Random promos
And hope
This is for you.
👉 For founders, CMOs, and anyone tired of underpaid email performance.
Creative Diversification Is The New Meta Advantage
Stop chasing unicorns. Build a system.
If your creatives look like:
One "winner" doing all the heavy lifting
Endless tweaks instead of real variation
Sudden drops you can't explain
You don't have a creative problem. You have a diversification problem.
👉 For creative strategists, performance teams, and brands scaling spend.
Unleash the 5 Horsemen of the Adpocalypse
Because guessing is not a strategy.
If your ad account looks like:
One hero creative holding the whole thing together
Random testing
Panic when performance dips
This is how you fix it.
👉 For media buyers, agencies, and teams who want consistency — not miracles.
The CAPI-Driven Pipeline Playbook
Because 'leads' aren't the same as revenue.
If your funnel looks like:
Leads that never become customers
Attribution that tells you nothing
A CRM full of dead contacts
You don't have a lead problem. You have a pipeline problem.
👉 For growth teams, media buyers, and anyone tired of vanity metrics.
Your host each week
Lauren Petrullo
Founder, Mongoose Media
The creative problem-solver consultants call when their Meta Ads strategy has flatlined. She blends innovation, design, and ruthless attribution into every session — so you leave with plays you can ship Monday.
One signup. Every Friday.
Stop registering for every session. The All-Access Pass auto-enrolls you in every upcoming webinar. Plus get all the replays, bonuses, and the full vault of past sessions.
NEXT UP THIS FRIDAY
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Calendar invites + replay links
Unlimited vault access
Drop your details once. We'll handle the rest!
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We stream these sessions live every Friday at 3 PM ET across our social channels, so you can watch wherever you already hang out.
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